Imagine a farmer collective, with varieties crops. And now you have a neighbouring one with another set of crops. What if we could connect the same crop farmers, across different collectives, on a single chain?

So while we go on integrating value chain entities, we also go on integrating the farmer collectives together. The chain must keep getting longer, and its core link keeps getting stronger with the addition of more crops who can now collectively decide to negotiate with the market and manage supply. The other value chain entities like wholesalers, transporters, exporters, or e-commerce, are integrated on relevant value chains.

And this is already happening, Herbal Leaf is assisting in incubating 50 largest farmer collectives in the state to help them form integrated value chains.