The vision that drove Herbal Leaf to become India's largest farmer collective in Herbals & Organics sector was to transform the scenario of traditional Indian farming. Herbal Leaf began with the mission to ensure that the small-landholding farmers of India are given fair compensation for their produce and labour. This was to be achieved while ensuring that we adhere to global standards of agricultural practices, world-class infrastructure, international food safety standards, and the will to deliver safe, hygienic, and healthy food to our consumers.

Formed in 2021, Herbal Leaf was registered as a Farmer Producer Company (FPC) under the provision introduced in Companies Act. It's a collective that is owned and managed by farmers that aims to ensure fair equity to everyone, while providing value to the end consumer.